Away Game

Caitie Mace has spent the last decade leading international growth for some of the most influential names in beauty and wellness—from independent category-shapers to global giants. She’s worked on the inside, as Director of International Business Development at L’Oréal, and alongside fast-growing brands as a trusted strategic partner.

Her superpower? Making global feel less abstract. Running your commercial operations, cross-functional timelines, and team organization with ease, so your in-market international teams are not spending their evenings problem solving on zoom with your brand team.

Caitie brings both the high-level perspective of an executive and the practical know-how of someone who’s run P&Ls, built international teams, and navigated real-world market launches. She helps brands integrate international strategy into the core of their business—with structure,and results that hold up under scrutiny. Her work adds capacity, not distraction—so your team can stay focused on what they do best, while international is handled with confidence.

She works with brands of all sizes, but is especially drawn to founders and operators who are serious about building something that lasts. Whether you’re just starting to think beyond borders or you’re already live in multiple markets, Caitie brings the structure, clarity, and human touch to help global expansion feel purposeful.