Away Game

Hi, I’m Caitie! I spent over a decade leading global growth for some of the most influential brands in beauty and wellness—from independent category-shapers to global giants. I’ve worked with retailers all over the world to ensure we did the balancing act of both marketing for local relevance and hanging onto the through-line of the brand’s DNA. I have launched and managed brands across every continent, through every stage of funding: Series A/B, pre-IPO, and post-acquisition by a major strategic partner.

I ground ambitious revenue goals, reducing the risk they become a free-for-all where brands get lost. I run your commercial operations, cross-functional timelines, and creative team organization with ease, so we’re all moving in the same direction around clear goals, together.

I bring both the high-level perspective of an executive and the practical know-how of someone who’s run P&Ls, built global teams, and navigated real-world market launches. I help brands tie their revenue strategy to their marketing strategy, so that all consumer touchpoints are accounted for—with structure and results that hold up under scrutiny.

I work with early-stage founders and with established brands moving into channels that don’t have a playbook yet. Let’s work together to bring structure, clarity, and human touch-- so your brand feels purposeful, at every step of the way.